Conversational Marketing

Are You There When Your Prospects and Customers Need You?

Have you ever faced a situation where your prospects don’t have time for your sales calls?

43% of prospects do not answer cold calls and the average email open rates are plummeting! Converting website visitors to leads, and finally customers, is a key challenge for most businesses.

Customers want to engage with your business, on their terms. Unless you are ready to be where they are and

Engage with prospects in research phase : Users want to make an informed choice and will do their fair share of research to find answers to the questions they have. If you don’t engage them and answer the questions, somebody else will!

While prospects are in the research phase, what if you can quickly engage them — be it on your website, on Facebook, text messaging, Slack, WhatsApp and most other communication platforms?

Typically, it takes time for sales teams to respond to website queries through online forms. By the time the Sales teams prioritise in terms of who will respond to the lead, the potential lead has probably moved on to your competitor brand!

So how do you engage with website visitors and prospects, and provide them answers they are looking for, when they want them and where they want them?

Enter Conversational Marketing!

What is Conversational Marketing?

Conversational marketing is the fastest way to individually engage with your prospects, visitors on a 1 to 1 basis and move them through the buyer's journey and towards conversion.

It is a lead generation channel that can complement your existing marketing setup and ensures that your users can quickly find the information they are looking for, while in the research phase and helps nurture leads with targeted information.

At the end of it, you’ve saved your visitors valuable time, delivered the information they were looking for, and made intelligent recommendations to help them make an informed decision. And that’s something your customers will appreciate.

Be Available 24x7

The conversation bot is available round the clock. So no matter when a potential lead drops by, there’s always someone to show them around.

Engage Your Users

Create a one-on-one relationship with your users. Value their time and help them get what they want.

Generate and Qualify New Leads

Sharing valuable content via the conversation bot, and requesting their contact details, is a great way to generate and qualify new leads.

Nurture Your Leads

An intelligent conversation with the bot can gently guide your lead to the right next steps in the buyer’s journey, increasing chances of conversion.

Boost Conversion Rates

The conversation history is a great snapshot of what the user wants and can be leveraged by other online and offline marketing channels to increase conversions

Scale Your Business Without Losing that Personal Touch

Each conversation a chatbot engages in is dependent on each unique visitors'response, creating a customised experience.

Create Efficiency for Your Sales Team

Chatbots simulate the role of an automated Business Development Representative (BDR) for your business. Through a series of questions, bots are capable of replacing the lead qualification responsibility of BDRs, saving sales teams a tremendous amount of time.

Shorten Your Sales Cycle and Grow Your Pipeline

Conversational marketing strategy results in shorter sales cycles by enabling the sales team to get in touch with highly qualified leads more quickly. Salespeople no longer have to wait for their leads to fill out a form before they get in contact with them.

Unify Marketing and Sales Efforts

Chatbots create an effortless transition of qualified leads from marketing to sales. Once a visitor establishes they are ready to speak to the sales team, the bot automatically notifies a salesperson. The insights collected via chat, helps both marketing and sales teams.

The Conversational Marketing Solution from Grow Digitally

Grow Digitally’s Conversational Marketing solution is designed to help you set up and run with this lead generation channel. Using a conversational marketing platform, we can help create chatbots that are capable of intelligent, one-on-one conversations with your prospects at a channel of their choice using chatbots.

Most chatbots work on predetermined scripts designed to create different user journeys based on what the user asks. It could be a marketing script, leading the user through a series of your services, blogs or case studies. It could also be a customer service bot, scripted to answer quick questions or basic troubleshooting. Some chatbots are AI driven and can understand the context of users questions using Natural Language Processing (NLP).

Our team can help you build the complete chatbot solution, designed to help achieve your business goals.

Implementing The Conversational Marketing Strategy

Our Conversational Marketing solution helps you put together chatbot end-to-end. This involves:

Goals : Understanding your business goals to determine the purpose of conversational marketing
Strategy : Developing a conversational marketing strategy and determining KPIs
Voice : Creating a personality, voice and tone for your chatbot, to ensure it’s relatable to your prospects, leads and clients
Conversations : Creating custom conversation scripts that can carry out different conversations based on the context. We do white boarding with your team to arrive at script flows.
Implementation : Implementing a conversational marketing tool and chatbots
Training : Training your team
Measure & Improve : We measure the KPIs and optimise the effectiveness of your bot in generating and nurturing leads for you on a monthly basis

Our Preferred Conversational Marketing Tools and Platforms

The major conversational marketing platforms we work with are:

Drift

Drift

HubSpot

HubSpot Conversations

Chatfuel

Chatfuel

Manychat

Manychat

FAQs - Conversational Marketing Solutions

How long would it be before I start seeing the results from Conversational Marketing?
Conversational Marketing can deliver a significant increase in your number of qualified leads within 2-3 months. Because these leads have had a 1:1 conversation and explicitly expressed a buying intent, chatbot leads also convert faster, leading to higher revenues.

What is the ROI of Conversational Marketing?
First up, the improved lead generation and conversion is a major ROI from a Conversational Marketing strategy. Secondly, you keep costs low and free up your business development representatives to attend to leads further down the funnel, while still offering a personal touch to conversations with your leads at the top of the funnel. And finally, our brand is increasingly favoured by prospects and customers alike, because you save them time and get your chatbots to deliver exactly what they are looking for, in seconds.

How quickly can we get started?
From understanding your business goals to choosing a Conversational Marketing tool and implementing it, it can take between 2-3 weeks. This is to set up one chatbot, and includes deciding the strategy, voice, and conversation scripts based on your business goals.

What do you do in your monthly measurement and improvement?
Monthly measurement includes monitoring:

Percentage of interactions on the site handled by the chatbot
Number of qualified leads brought into the funnel by the chatbot
Queries that were not suitable answered by the chatbot, leading to a user dropping off from the conversation.

The last metric is critical to improving chatbots. Monitoring common questions that the bot has difficulty answering helps us improve by making additions and enhancements in the conversation script. This makes your bots smarter and more engaging for users.

Can we ask you to add more bots after the first implementation?
We are here to help you grow your business, so yes, you can ask us to add more bots after the first implementation. Each bot implementation will have its separate cost estimates depending upon the complexity. As with the first bot, we’ll work with you to understand you goals with a new bot and them design and implement them accordingly.

The CMO's Guide to Conversational Marketing

Learn the 'engage-understand-recommend' framework of capturing, qualifying, and converting your prospects into warm leads for your sales team. Become your sales team's superhero.