21 Marketing Automation Tools Every SaaS Company Needs in 2019!

June 22, 2022 at 12:00 am
Reading Time: 7 minutes

If you are a SAAS or software company and want to supercharge your growth with marketing automation tools and improve ROI, tune in here! By 2020, almost 80% of companies will be using SaaS in their operations. It’s critical for SaaS companies to remain efficient in terms of marketing, growth, and sales using their MarTech stack. In this article, we’ll look at the top marketing automation tools every SaaS company needs to help achieve their growth in the most efficient way in 2019.

Let’s dive in!


HubSpot¬†is the go-to choice for marketing automation. The software does a solid job for marketing automation, sales, and customer service and will be almost the ‘hub’ as your ‘customer acquisition platform’.

With HubSpot software, you’ll get full-service marketing automation from managing social media to optimising content for the search engines (SEO). Perhaps the best thing about HubSpot is its free services, which allow startup companies with zero budget to streamline certain aspects of their marketing, until they have the means to use paid features.

Treat HubSpot as your growth suite that integrates into most other tools in your MarTech stack and drives your business forward.


If you’ve ever struggled to get a full picture of your marketing performance all in one place,¬†Databox¬†is the solution you need. Instead of using multiple tools to track your marketing key performance indicators (KPIs), Databox allows you to access key marketing data from a single location by integrating with a wide variety of platforms including¬†Google AdWords, Facebook, Salesforce, Shopify, HubSpot, Instagram, and much more.


Need help with creating the perfect content in your blogs, social posts, and emails? Give Atomic Reach a try. This AI-powered tool can analyse your existing content and see how well it performs.

For example, Atomic Reach can determine the readability levels of your content and the amount of emotion present in your content. The platform gives each piece of content an Atomic Score and offers tips and advice to increase that score.


If you want a good idea of how your SaaS company website is performing in terms of usability, Lucky Orange can get the job done. This tool will show you how much of your content users consume, how far down the page visitors are scrolling, and what pages are the most visited.

This can really help with optimising your conversions because you can see pages that are keeping users engaged and which ones aren’t so that you can make changes accordingly.


Seventh Sense¬†allows companies to send emails at the perfect times for an optimal open rate. This tool gathers data based on the previous interactions of users and their specific needs. With this feature, you can send emails to prospects and customers when they’re most likely to open and respond. Seventh Sense also integrates with popular marketing platforms such as HubSpot and Marketo.


If you really want to supercharge your SEO strategy,¬†SEMRush¬†is the way to go. SEMRush will perform a technical SEO audit of your site, track your site’s search engine rank for certain keywords, gives you ideas for gaining more traffic, and tells you the number and quality of backlinks your site has gained.


Imagine using a beginner-friendly, cloud-based version of Photoshop. Yep, that’sCanva. Using Canva, you can create many types of visual content including posters, flyers, social media banners, business cards, infographics, and more. The best part? It’s free! And did we already mention it’s easy to use?


Whoever’s in charge of writing your content will appreciate¬†Grammarly. From sending out emails to writing blog posts, this tool will point out spelling errors, grammar issues, and even sentence structure. This will make editing easier and a lot more seamless. Grammarly will even email you a list of all the words you wrote in the last month.


Have you ever wanted to customise the signatures of your emails for certain contacts? Then,¬†Sigstr¬†may be the tool for you. You can use this tool to add a different CTA in the signature of your emails to different users. For example, you can create one CTA for prospects and a different CTA for current customers. They offer a free demo so that you can try out the software and see if it’s a good addition to your marketing automation strategy.


Like most SaaS companies – or any other company for that matter – you’re likely using surveys to gather information about how your customers liked/disliked your software. Well,¬†Typeformmakes customer feedback forms more inviting, friendly, and conversational, which prompts more people to provide answers to your most pressing questions about their experience with your software.


Thinking about creating a video course to help other SaaS companies bring in more leads? Thinkific offers a great solution. Using the software, you can monetise your knowledge and promote your video course using coupons and plug-ins through various marketing channels.


Proposify makes it easier for sales teams to create quotes, contracts, and other sales documents. By automating the proposal process, this software prevents your sales team from spending lots of time creating proposals and allows them to spend more time doing what they do best Рselling. Proposify will also notify sales reps when a lead opens their email, reads the proposal, comments on anything, or accepts the deal.


Use¬†Vidyard¬†to generate leads and boost sales. This software has several features for each stage of the buyer’s journey:

  • Vidyard GoVideo:¬†¬†¬†A free video messaging app that allows you to connect with prospects, customers, and team members.
  • Vidyard for Marketing:¬†¬†Vidyard hosts your videos, analyses their effectiveness, and provides viewer analytics to help you optimise your content for optimal results.
  • Vidyard for Sales:¬†The platform will help you create personalised video messages to send to prospects who haven’t converted, which helps move them down the funnel.


Manage your Facebook, Instagram, and Google ads all in one place using WordStream. This tool helps advertisers track the current performance of their ads and see where they need to improve. You can make the most of your ad spend by optimising your ads through WordStream and converting clicks into customers.


Do you want an easier, more effective way to find contact info for prospective leads? Clearbit is it. You can download Clearbit as a free Google Chrome extension for full integration and ease of use. This data-driven software provides information about employee count, technologies used, and industry classification. Using this information, you can convert more leads and grow your SaaS company.


You likely don’t have time to gather data about customer insights, market segmentation, or concept testing. You’re too busy running your business. That’s why¬†Qualtrics Research Core¬†is so valuable. This software solution uses AI to analyse survey data for predicting market trends and allows you to create surveys in an instant; thus, giving you actionable business insights as quickly as possible,


Drift can help SAAS and Software business marketing with across the customer life cycle with their intelligent and easy to use chat platform. Drift can help you to engage visitors better and convert them into leads, it can help engage with leads using personalisation and help you qualify the leads, it can also help at the time of activation phase to convert the trial customers into paid customers. Drift can also be effective in providing hands off customer service with its conversational engine. Ticks all boxes for modern SAAS and software businesses.


Engagio¬†allows marketers to track engagement with existing accounts all in one tool so that you can better understand how your most important accounts are engaging with you. The software, integrating with HubSpot, provides insights into what’s relevant and resonant to target accounts. Engagio can also help you align your sales and marketing teams by coordinating communications from everyone.


Another HubSpot integration, Salesmsg provides two-way messaging for your sales, marketing, and support teams. You can easily send and receive SMS text and MMS picture text messages at scale with HubSpot. To further engage with leads and supercharge your sales strategy, you can automate text messages from your HubSpot Workflows.


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When it comes to marketing software, it can take time to convince prospects to make a purchase. They have to try out the software and sometimes compare it against competitors. AdRoll can help you shorten the sales cycle by delivering personalised ads for each lead using the customer attributes in your HubSpot CRM.


Outgrow offers over 500 interactive content pieces to drive engagement. The personalised content you can create using the software includes highly converting calculators, viral quizzes, useful recommendations, chatbots, and polls. You can integrate data and leads gained from Outgrow into your HubSpot account to trigger multiple actions with diverse audiences.

Key Takeaway

There are a plethora of marketing automation, MarTech tools available and what you choose is critically important for growth of your SAAS company marketing.

My take on this is that Р you need to choose the  tools that serves your objectives, which also integrate with your core marketing automation platform and CRM system such as HubSpot and work with each other. If you are focusing on Account Based Marketing, Lead Generation or other growth objective, right choice of MarTech stack will save you a ton of time and make your growth target achievement that much easier.

One last thing….

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