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This guide covers the what, why, and how of conversational marketing. Especially, the how. It is meant to help you approach conversational marketing in a manner that works for your business, and get your first chatbot in place - from concept to context, to content.
Learn about the benefits you and your users realize as you add conversational marketing into your marketing mix.
Learn how to use Drift's 5W Framework (What, Who, Where, When, Why) to build the context for each of your conversational workflow.
Learn the 'engage-understand-recommend' framework to write content for your conversation workflows.
Keep sales' calendar filled with meetings. Qualify vs and allow them to book meetings with only a few clicks.
Engage in 1:1 conversations with your visitors in real-time without having to deploy an army of sales/support reps.
Nurture your existing leads down the funnel by recommending content via chatbots.
Interact with your vistors when they themselves are seeking an interaction. Help them in real-time. Score brownie points!
Our clients trust us deliver Conversational Marketing strategies for them every day! Get the guide and find out how you can implement the same strategies and grow better!
Marketing Manager - Innovation, Blackmores (formerly at Integria Health)
Managing Director, Consult 101 PTY Ltd
Program Manager, Apple (formerly at Nexgenix)
Channel Account Manager - ANZ, HubSpot