CMO's Guide to Conversational Marketing

Get Your Conversational Marketing Guide and Learn How to Capture, Qualify and Convert Visitors In Real-time!

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What's in the Guide?

This guide covers the what, why, and how of conversational marketing. Especially, the how. It is meant to help you approach conversational marketing in a manner that works for your business, and get your first chatbot in place - from concept to context, to content. 

Conversational marketing benefits

Learn about the benefits you and your users realize as you add conversational marketing into your marketing mix.

conversational marketing ebook - benefits

Conversation workflow - Building the context

Learn how to use Drift's 5W Framework (What, Who, Where, When, Why) to build the context for each of your conversational workflow.

conversational marketing ebook - context

Conversation workflow - Building the content

Learn the 'engage-understand-recommend' framework to write content for your conversation workflows.

conversational marketing ebook - content

Why Get The Conversational Marketing Guide?

Beyond leads. Book meetings for your sales team

Keep sales' calendar filled with meetings. Qualify vs and allow them to book meetings with only a few clicks. 

Personalization at scale

Engage in 1:1 conversations with your visitors in real-time without having to deploy an army of sales/support reps.

Enhance your nurturing arsenal

Nurture your existing leads down the funnel by recommending content via chatbots.

Engage when your visitors want

Interact with your vistors when they themselves are seeking an interaction. Help them in real-time. Score brownie points!

Customer Stories

Our clients trust us deliver Conversational Marketing strategies for them every day! Get the guide and find out how you can implement the same strategies and grow better!

“Tejas and his team have provided us with valuable insights and information to help us drive traffic to our websites and to keep our consumers engaged with our brand. His advice has been easy to follow and implement.”
Caitlin Bancroft

Caitlin Bancroft
Marketing Manager - Innovation, Blackmores (formerly at Integria Health)

“Engaging, creative, attention to detail, result-oriented, thinks out-of-the-box... need I say more? Tejas and team always put 100% into what they do. I have worked closely with Tejas and team on five different marketing projects and very impressed with the work. It is fair to say that without their help, these projects would not have been nearly as successful.”
Anand Subramaniam

Anand Subramaniam
Managing Director, Consult 101 PTY Ltd

“Tejas is one of the pioneers in setting methodologies for CRM and related sales and marketing businesses processes. His and his team’s strengths are core consulting skills, excellent client interaction capabilities, and a great business acumen!”
Kaushik Ved

Kaushik Ved
Program Manager, Apple (formerly at Nexgenix)

“The technology, software/SaaS and B2B industries are so fast moving, having a partner like Grow Digitally who are super responsive and have deep understanding of those industry domains, challenges and opportunities is critical. Grow Digitally is an expert marketing and mar-tech partner in ANZ for Tech and B2B companies to help them achieve growth via driving demand/pipeline generation. They are a valued HubSpot partner in ANZ.”
Tom Watson

Tom Watson
Channel Account Manager - ANZ, HubSpot