Account-based marketing (ABM) is a strategic approach where marketing and sales team work together to target the best-fit accounts (customers or companies that are high-value and better fit for your products or services).
ABM focuses on the key accounts, with the personalised and targeted strategies across the client's "buyer's journey" that are required to build the sales pipeline.
In today's competitive times, the customer-centric approach of ABM strategy is what is needed to make your business stand apart from the competition.
57% of B2B businesses in Australia say that they implemented or plan to implement an ABM plan, according to B2B Marketing Research Report 2021.
"Companies using ABM generate 200% more revenue for their marketing efforts compared to those that don’t."
Implementing ABM does not always require a huge investment, but it does bring a more significant growth in sales pipeline, revenue and ROI.
By knowing everything you need to know about ABM, you can effectively implement the ABM practices that best suits your budget.
Flip the funnel and successfully convert your dream accounts. Get our guide to learn how to implement an effective account-based marketing strategy to surge your business growth.
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"We initially engaged Tejas and Grow Digitally team to help us with Marketing Strategy for our enterprise SaaS business. They have developed a considered strategy and a detailed plan that aims to help double the revenue of our SaaS business within next two years. They have successfully implemented HubSpot Marketing Pro and HubSpot Sales Pro for us. Grow Digitally is now helping us with ABM with targeting and engaging 125 potential clients to help enhance our sales pipeline. If you want someone who gets excited about your business growth and partners with you passionately, I would recommend Tejas and his team."
"We've Helped Our Clients Achieve 6X their Expected Sales Pipeline In Just 3 Months"
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