The Complete Guide to Account Based Marketing

Account-based marketing (ABM) is a strategic approach where marketing and sales team work together to target the best-fit accounts (customers or companies that are high-value and better fit for your products or services).

ABM focuses on the key accounts, with the personalised and targeted strategies across the client's "buyer's journey" that are required to build the sales pipeline.

In today's competitive times, the customer-centric approach of ABM strategy is what is needed to make your business stand apart from the competition.

57% of B2B businesses in Australia say that they implemented or plan to implement an ABM plan, according to B2B Marketing Research Report 2021.

"Companies using ABM generate 200% more revenue for their marketing efforts compared to those that don’t."

- FlipMyFunnel

Implementing ABM does not always require a huge investment, but it does bring a more significant growth in sales pipeline, revenue and ROI.

By knowing everything you need to know about ABM, you can effectively implement the ABM practices that best suits your budget.

Flip the funnel and successfully convert your dream accounts. Get our guide to learn how to implement an effective account-based marketing strategy to surge your business growth.

Here's what we cover with the ABM guide

What is Account-Based Marketing?
Who is ABM For?
Benefits of adopting ABM strategy
Step-by-step explanation for implementing an effective ABM strategy
- Identify and prioritise high-potential accounts and right personas
- Developing personalised content
- Multi-channel approach to engaging the target personas

ABM best practices to follow
The KPIs of ABM
Examples of appropriate Mar-Tech tools
Reporting considerations to measure, analyse and optimise ABM success

What Our Clients Say

Caitlin Bancroft

Marketing Manager - Innovation, Blackmores (formerly at Integria Health)

“Tejas and his team have provided us with valuable insights and information to help us drive traffic to our websites and to keep our consumers engaged with our brand. His advice has been easy to follow and implement.”

Anand Subramaniam

Managing Director, Consult 101 PTY Ltd

“Engaging, creative, attention to detail, result-oriented, thinks out-of-the-box... need I say more? Tejas and team always put 100% into what they do. I have worked closely with Tejas and team on five different marketing projects and very impressed with the work. It is fair to say that without their help, these projects would not have been nearly as successful.”

Kaushik Ved

Program Manager, Apple (formerly at Nexgenix)

“Tejas is one of the pioneers in setting methodologies for CRM and related sales and marketing businesses processes. His and his team’s strengths are core consulting skills, excellent client interaction capabilities, and a great business acumen!”

Tom Watson

Channel Account Manager - ANZ, HubSpot

"The technology, software/SaaS and B2B industries are so fast moving, having a partner like Grow Digitally who are super responsive and have deep understanding of those industry domains, challenges and opportunities is critical. Grow Digitally is an expert marketing and mar-tech partner in ANZ for Tech and B2B companies to help them achieve growth via driving demand/pipeline generation. They are a valued HubSpot partner in ANZ."

Manish Desai

Founder & CEO, ImpexDocs

"We initially engaged Tejas and Grow Digitally team to help us with Marketing Strategy for our enterprise SaaS business. They have developed a considered strategy and a detailed plan that aims to help double the revenue of our SaaS business within next two years. They have successfully implemented HubSpot Marketing Pro and HubSpot Sales Pro for us. Grow Digitally is now helping us with ABM with targeting and engaging 125 potential clients to help enhance our sales pipeline. If you want someone who gets excited about your business growth and partners with you passionately, I would recommend Tejas and his team."

"We've Helped Our Clients Achieve 6X their Expected Sales Pipeline In Just 3 Months"

Find out how ABM can help your business grow

Download the complete ABM guide now and turbo charge your growth!

The Complete Guide To Account-Based Marketing

For B2B Businesses..

Download the Guide