The Complete Guide to Account Based Marketing

Want to achieve a more substantial ROI from your campaigns? Think about how to acquire, engage and increase high-value accounts, who are more appropriate for your business.

57% of B2B businesses in Australia say that they implemented or plan to implement an ABM plan, according to B2B Marketing Research Report 2021.

Personalized, targeted and customer-centric strategies have helped many B2B organizations generate more conversions, revenue, and ROI, even in the pandemic situation. Account based marketing is now the essence of B2B businesses.

By knowing everything you need to know about ABM, you can effectively implement the ABM practices that best suits your budget. Boost conversion rate and accelerate your business growth with the best ABM practices.

Here's what we cover in the ABM guide

Key Elements of an Effective ABM Strategy

The 10-step process to planning and executing your ABM campaign:

Identifying and targeting the right accounts and right personas
Developing personalised contents
Multi-channel approach to engaging the target personas
Best ABM practices and more..

Know Your Minimum viable ABM Toolkit

Execute your ABM campaign with the right mix of tools. From CRM to automation, integrations to reporting, take a look at all the tools that you will need, and the marketing-leading ones that you should get in your ABM arsenal.

Measure Your ABM Success

Know if your ABM efforts are successful, and have the numbers to prove it. More importantly, know what to improve for your next campaign. Get a look at the metrics you need to track, and how to track them.

What Our Clients Say

Caitlin Bancroft

Marketing Manager - Innovation, Blackmores (formerly at Integria Health)

“Tejas and his team have provided us with valuable insights and information to help us drive traffic to our websites and to keep our consumers engaged with our brand. His advice has been easy to follow and implement.”

Anand Subramaniam

Managing Director, Consult 101 PTY Ltd

“Engaging, creative, attention to detail, result-oriented, thinks out-of-the-box... need I say more? Tejas and team always put 100% into what they do. I have worked closely with Tejas and team on five different marketing projects and very impressed with the work. It is fair to say that without their help, these projects would not have been nearly as successful.”

Kaushik Ved

Program Manager, Apple (formerly at Nexgenix)

“Tejas is one of the pioneers in setting methodologies for CRM and related sales and marketing businesses processes. His and his team’s strengths are core consulting skills, excellent client interaction capabilities, and a great business acumen!”

Tom Watson

Channel Account Manager - ANZ, HubSpot

"The technology, software/SaaS and B2B industries are so fast moving, having a partner like Grow Digitally who are super responsive and have deep understanding of those industry domains, challenges and opportunities is critical. Grow Digitally is an expert marketing and mar-tech partner in ANZ for Tech and B2B companies to help them achieve growth via driving demand/pipeline generation. They are a valued HubSpot partner in ANZ."

Manish Desai

Founder & CEO, ImpexDocs

"We initially engaged Tejas and Grow Digitally team to help us with Marketing Strategy for our enterprise SaaS business. They have developed a considered strategy and a detailed plan that aims to help double the revenue of our SaaS business within next two years. They have successfully implemented HubSpot Marketing Pro and HubSpot Sales Pro for us. Grow Digitally is now helping us with ABM with targeting and engaging 125 potential clients to help enhance our sales pipeline. If you want someone who gets excited about your business growth and partners with you passionately, I would recommend Tejas and his team."

"Companies using ABM generate 200% more revenue for their marketing efforts compared to those that don’t."

-FlipMyFunnel

Find out how ABM can help your business grow

Download the complete ABM guide now and turbo charge your growth!

For B2B Businesses..

Download the Guide